23 Victorian kids star in the Booster Tag campaign. They’re all different ages, and different sizes, but there’s one thing they share: they all had a blast. We asked Melina, Elijah and Isobel for their thoughts about booster seats, staying safe and becoming a little bit famous. Here’s what they said. Read more
"A bit of road safety education can truly save a life” Oobi founder Alex Riggs on why she’s adopted the Booster Tag.
As one of the first brands to adopt the Booster Tag, Oobi isn’t just one of the most distinctive kidswear labels in Australia, it’s now also one of the most innovative. We asked founder Alex Riggs why it was so important to get on board the initiative – and why fashion surprisingly makes a great road safety education tool. Read more