Melina (136cm tall, age 10), Elijah (137cm tall, age 10) and Isobel (120cm tall, age 8) are three of the kids who star in the Booster Tag campaign.
They took a moment out of their busy shoot day to chat about booster seats, car safety and making ads. Here’s what they said.
Q: Do you still use a booster seat in the car?
Melina: Yes of course!
Elijah: Definitely, mum and dad make me.
Q: And what about your friends?
Melina: Well, I use a booster but most of my friends don’t. They’re mostly a bit taller than me or around the same height, and they’re already sitting without booster seats.
Isobel: I think my friends are. But I haven’t been in some of my friends cars recently. I normally see the outside of their cars, but I can’t see inside.
Elijah: Nope, most of them don’t. I think people don’t really give it attention or care.
Q: Did you know about the 145cm rule before getting involved in this campaign?
Melina: I did, I knew about the fact you had to be 145cm tall to ride without a booster beforehand. I’d seen ads about how it’s really dangerous for kids to not be in a booster seat and also, it’s been on the news in some car crashes and things. So I’ve seen that around a bit.
Elijah: Yeah, I was in the car in my booster and I was begging mum and dad to get out, and they said, ‘no have you heard the news, it says you have to be 145cm tall!’ I was like, ‘they’re probably lying!’ – it was really surprising.
Q: What’s the best thing about being part of this campaign?
Melina: It’s fun and I get to learn a lot about booster seats and what happens when you make an ad, it’s an educational experience and I get to meet lots of people.
Isobel: I don’t know. I’m quite shy so I’m not sure! I do videos at school but most of them don’t have our faces in them, except the news reports we do. I was in a group with two of my friends and we got to make a news report video.
Elijah: It’s lots of fun and I like presenting things. I haven’t done any acting and stuff before, but I think I’m going to do more. Also I think this might change some people’s minds and make it more cool to be in a booster.
Q: And is this the beginning of a whole fashion and acting career for you?
Melina: Yeah! I hope so.
Isobel: Um, yeah?
Elijah: Hah, maybe!